How to Safely Share Your Business’s Social Media Account to a Trusted Person

Sharing your social media access may be necessary for some apparent reasons. It could be because you’re a senior who needs someone to help manage your accounts, or you’re on an extended vacation and want someone to post on your behalf. In any case, entrusting your social media accounts to somebody else is a big deal.

If you’re one of those subscribers who share their Netflix passwords with other people, you know that other people can see your viewing history. The same goes for business social media accounts. The person you give your login credentials to can see everything you’ve posted and your private messages.

So, you must trust the person with your account and your personal information. Here are some tips on how you can safely do this task.


1. Check the person’s credentials.

There can be times when you may need to share your access with someone to get work done or in an emergency. So how can you tell if someone is trustworthy enough to warrant sharing your social media access?

There are a few key things to look for. First, check to see if the person has any previous experience with social media. If they do, that’s a good sign that they understand how to use the platform responsibly.

Second, take a look at their brand. Make sure that they are someone who projects a professional image. Finally, consider their relationship with you. They should also be someone you know and trust. If you don’t have a strong relationship with the person, it’s probably best not to share your social media access.


2. Make sure you have a backup plan.

In today’s business world, social media can be a powerful tool. It can help you connect with customers, build brand awareness, and drive sales. However, it can also be a liability if not used properly.

That’s why it’s essential to have a backup plan in place if you need to share your social media access with someone you trust. After all, it’s not like having a probate attorney to whom you can entrust your assets once you’re not around anymore; you don’t want to give just anyone access to your accounts.

So take the time to choose someone you trust, and make sure they understand your goals for social media. You can ensure that your social media accounts are always safe and secure with some planning.

Three people planning for their business

3. Use a tool to share access.

Use a tool to share access without giving your credentials. You can control what the other person can see and do on your social media accounts. You can also revoke access if you no longer want to give them access.

This is a safer option than giving out your login information, which another person could potentially use for malicious purposes. There are a few different tools that you can use to share access to your social media accounts. Some popular options are Hootsuite and SocialPilot, which allow you to give granular control over what the other person can see and do.

Whichever tool you choose, make sure that it offers the level of control that you need to feel comfortable sharing your social media access with someone else.


4. Use two-factor authentication.

In today’s business climate, social media is an essential communication tool. However, it’s important to remember that social media accounts also contain sensitive information that you should protect.

One way to improve security is to use two-factor authentication for all social media accounts. In addition to a password, you’ll also need a second code. An app on your phone typically generates this code. So if the one you entrusted your password logs in, it can send you a push notification to confirm it’s them.

This provides an extra layer of protection since even if someone manages to guess your password, they still won’t be able to access your account without the second code. Two-factor authentication is a simple and effective way to improve security for all of your business’s social media accounts.

Digital Security

5. Set clear guidelines for what you expect.

As more and more businesses move towards remote work setups, it’s essential to set clear guidelines for social media usage. In many cases, companies will need to share access to their social media accounts with employees or contractors.

This can be a great way to get more eyes on your content and help with things like customer service. However, it’s essential to set clear guidelines for what you expect from whoever has access to your social media.

For example, you may want to limit the number of posts per day or require that someone in management approve all posts. By setting clear guidelines, you can help ensure that your social media is used in the way you intended.


These are some guidelines that you can follow if you desperately need to share your social media access with a trusted person. You can rest assured that your accounts are safe and secure by doing this.

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